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Bled ranks among the most beautiful alpine resorts, renowned for its mild, healing climate and thermal lake water. It is a municipality in the northwestern part of Slovenia, in Upper Carniola region. It is a popular tourist destination. The area of the municipality is 188.5 square kilometers and the population is nearly 11,000 people, with the density 57.8 inhabitants per square kilometer. Bled has a mild sub-Alpine climate. The average monthly temperature in July is 19°C and in January -1.7°C. It has the longest swimming season of any Alpine resort.

The first written mention of Bled Castle is from the year 1004 when Emperor Henry II gave it to Bishop Albuin I of Brixen. Later it became a property of Habsburg family and since 1364 it was part of the Duchy of Carniola. From 1809 to 1813, it was included in Napoleon's Empire as part of the Illyrian provinces. In 1918 Bled came under the rule of Kingdom of Yugoslavia. Bled became an independent municipality in 1996. In 2000 it became the home of IEDC – Bled School of Management.

Blen is known mostly for its lake. It is of glacial origin. Its length is 2,120 metres, width is 1,380 metres, it covers the area of 144 hectares and maximum depth is 30.6 metres. The maximum annual water temperature is 26°C. There is an island in the lake with Assumption of Mary Pilgrimage Church. Before this one, in prehistoric times, there had been a temple consecrated to the Slavic goddess of love and fertility - Živa. People can get to the island on traditional wooden row barge called Pletna. There are 99 steps on the island and a local wedding tradition is for husband to carry the wife up these steps and she has to remain silent all the way. Tourists often ring the church bells for good luck. Bled Castle overlooks the iconic lake.

In the 2nd half of the 19th century Bled started to be a health resort. It has been visited by aristocratic guests from all over the world. The thermal springs which are led into the swimming pools at the Grand Hotel Toplice (23°C) and the Park and Golf Hotels (28°C - the water is additionally heated) enable pleasant swimming and successful treatment of stress related illnesses, exhaustion, neurovegetative disorders and age-related fatigue. Today the region offers a wide range of sport activities from hiking to golf, fishing and horse-back riding. In Slovenia the town is also known for its vanilla-and-cream pastry called kremna rezina.

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